seven shifts, named early enough To do something about them.
The 2026 edition is out: what AI is doing to the value members think they are buying, why membership and subscriptions are starting to blur, and how your own campaigns have been training your audience to behave.
A new edition every December. The 2027 report lands December 2026.
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Start with this year
The 2026 edition. AI underdelivering for you while it overdelivers for your audience. Membership and subscriptions blurring in your members’ minds. Engagement mirroring the behavior your campaigns have been teaching all along.
The 2025 edition. The year the engagement problem got bigger, acquisition started taking more time and more effort, and AI began quietly changing what members thought your association was worth.